Turkey Reveal Prop
Capritor Studios was commissioned by Walter Klassen FX Studio to digitally sculpt an oversized turkey prop for a Campbell's campaign. While the exterior needed to appear as a realistic roasted turkey, the prop was secretly designed as a serving platter for a reveal sequence.
The model was developed in ZBrush and engineered with a removable lid and internal compartments to hold side dishes while maintaining the appearance of a traditional holiday turkey. Special attention was given to realistic proportions, surface texture, and fabrication requirements to ensure the design would translate successfully into a large-format physical prop.
The final asset was delivered as a production-ready model for fabrication. Walter Klassen FX Studio handled the 3D printing, assembly, finishing, and paint work, transforming the digital sculpt into a highly convincing practical prop used in the commercial.
"It's All About The Sides" Spot
Details
Capritor Studios was responsible for the digital sculpting and engineering of an oversized turkey reveal prop. Designed to function as both a realistic turkey and a serving platter, the model featured a removable lid and integrated compartments for side dishes. The final asset was optimized for large‑format 3D printing and practical fabrication.
Specifications
Client | Walter Klassen FX Studio |
Production | Campbell's Soup |
Date | 2023 |
Scope of work | Hero Prop Design, Digital Sculpting, 3D Print Preparation |
Tools used | Photoshop, ZBrush, Blender |
Concept Design
Final Prop (Walter Klassen FX)
The project successfully progressed from digital concept to finished hero prop. Walter Klassen FX Studio fabricated and painted the final turkey, while an on‑set stylist handled presentation and dressing for the commercial shoot.
All images courtesy of Walter Klassen FX Studio. Prop fabrication, 3D printing, and paint finishes by Walter Klassen FX Studio.
